Viber messaging : 3 powerful marketing strategies for businesses

Viber Business Messaging Viber is one of the most popular messaging apps in the world. It has 1.3 billion users globally, with 250 million active every month. On average, people spend 8 minutes per session on the app. These numbers show how big the platform is for connecting with customers. Unlike regular SMS, Viber allows you to do more. You can send messages with up to 10,000 characters and add images or videos to make your messages more interesting. Viber also supports automated messaging, which can save you time and make your work easier.   Why to use Viber Business Messaging ? Send longer messages that explain your offers in detail. Use photos or videos to grab attention. Automate messages for better timing and convenience. For small businesses, this is a great way to stand out and connect with customers in a more engaging way. How Can You Use Viber for Business ? Viber works well for different types of communication. Here’s how businesses use it: Promotional Messaging : Share offers, sales, or new product launches with your customers. Adding images or videos can make these promotions more appealing.  Examples: Send a discount code with a photo of your best-selling product. Share a video of your new collection with a “Buy Now” link. Transactional Messaging: Keep your customers informed with updates like order confirmations or shipping details. This builds trust and improves their experience. Examples: Send a message when an order is shipped, with a link to track it. Notify customers when their payment is received. Conversational Messaging: Talk directly with your customers. Answer their questions, give recommendations, and even close sales through chat. Examples: Reply to a customer asking about sizes or availability. Suggest products based on their previous purchases   Steps to Start Using Viber for your business Getting started with Viber Business Messaging is easy. Follow these steps: Create a Business Account: Register on Viber and verify your account to unlock all features. Plan Your Content: Decide what you want to achieve—promotions, updates, or conversations. Then, create clear and interesting messages. Use Photos and Videos: Add high-quality images or videos to your messages to make them stand out. Automate Your Messages: Use tools to schedule messages or send automatic updates, like shipping notifications. Track Results: Check how many people opened or clicked on your messages. Use this information to improve your campaigns. Why Your Business Needs Viber In today’s world, plain text messages may not always capture the attention they deserve. Platforms that allow the inclusion of images, videos, and multimedia can make messages more engaging and visually appealing, helping businesses connect more effectively with their audience. The ability to send longer messages also ensures that offers and updates are communicated clearly and comprehensively. These features enable businesses to create impactful messages, share timely updates that resonate with customers, and build stronger relationships through personalized interactions.   So, What you are waiting for get started with viber business messaging     Frequently Asked Questions What is Viber Marketing? Viber marketing is a way for businesses to promote their products or services using the Viber messaging app. Businesses can send messages like offers, updates, or reminders directly to customers with features like text, images, and links. How Much Does It Cost to Advertise on Viber? The cost depends on the number of messages you send and the type of campaign. Viber charges per delivered message, and the rates vary by country. For affordable pricing, contact a Viber messaging provider like Sparrow SMS. How to Create a Viber Campaign? Sign up with a Viber messaging provider. Plan your message and audience. Design your campaign with text, images, and a call-to-action. Send your campaign and track its performance. How Does Viber Business Work? Viber Business lets companies send messages to customers through verified accounts. It’s used for promotions, updates, and customer support, with features like chatbots and secure messaging. How to Use Viber for Business? Create a verified business account. Send offers, updates, or reminders with engaging content. Use chatbots to automate replies. Analyze results to improve your campaigns. Marketing Strategy for Viber (Template) To create a strong Viber campaign: Define your audience. Write a short, clear message with a call-to-action. Send messages at the right time. Track and improve your results. Example Template:“Hi [Name], grab [Offer] today! Click here: [Link]. Call us at 9802005007 for details. Sparrow SMS”

Bulk SMS Marketing: Top 5 Powerful Strategies

Introduction SMS marketing helps you cut through the digital noise and directly connect with potential customers, creating a direct line of communication and interaction. Here, you’ll discover how SMS marketing can drive business growth and customer engagement. With actionable strategies, real-world use cases, and insights into the future of SMS marketing, you’ll learn how to make this powerful tool work for your business What is SMS Marketing? SMS marketing is a way to reach customers by sending text messages to their phones. It’s used to promote products, share updates, or send important information. This direct method helps businesses connect with customers quickly and effectively. SMS marketing can improve engagement and drive business growth. It’s a simple and powerful tool for communication. Types of SMS Marketing Promotional SMS Promotional SMS focuses in driving the sales by keeping the customer informed about the offers , new deals and discounts. It helps to capture the attention increasing the engagement and response rate form the customer. Transactional SMS Transactional SMS refers to messages sent to customers to provide important updates or information related to a specific transaction or service. These messages are typically automated and include notifications like order confirmations, shipping updates, payment reminders, or account alerts. Engagement SMS Engagement SMS refers to messages sent to customers with the goal of increasing interaction and fostering a deeper relationship with the brand. These messages are typically designed to encourage customer participation, such as asking for feedback, promoting surveys, offering personalized content, or sending loyalty program updates Use Cases of SMS Marketing in Your Business SMS marketing can be used in many ways to help businesses. By sending timely messages, companies can engage customers better and drive growth. Here are some key use cases: Retail & E-commerce : SMS marketing in retail and e-commerce helps by sending exclusive deals, reminders for abandoned carts, and promotions for new products. It keeps customers informed and engaged, leading to higher sales. Healthcare : In healthcare, SMS can be used to send appointment reminders, updates on prescriptions, and health tips. This helps patients stay on track with their health and reduces missed appointments. Finance : Financial institutions use SMS for transaction alerts, preventing fraud, and offering loans. These messages provide quick, important updates that help keep customers secure and informed. Travel & Hospitality : SMS in travel and hospitality can confirm bookings, update itineraries, and offer loyalty rewards. This ensures travelers are well-informed and feel valued by the business. Education : Schools and educational institutions use SMS for class updates, registration reminders, and event notifications. This helps keep students and parents informed about important dates and activities. 5 Proven Strategies for Effective SMS Marketing To succeed with SMS marketing, you need a clear strategy. Identify your customers to make messages relevant, craft concise messages to capture attention, optimize timing to boost open rates, and encourage two-way interaction to build strong relationships. These steps will help you effectively leverage SMS marketing. Identify Your Customer Identification of the customer and create the segmentation is very important factor for the sms marketing campaign because you can write the message or do marketing according to their nature and types which they love. Keep in the mind that customer loves relevancy or impact. Craft Clear and Concise Messages To capture attention quickly, deliver your message in as few words as possible. With an average adult attention span of just 8 seconds, it’s essential to keep your messages short, simple, and to the point. Use a compelling hook and a strong call to action (CTA) to encourage immediate engagement. Optimize Timing Timing plays a crucial role in the success of your SMS marketing campaigns. By understanding your audience and sending messages at the right moments, you can increase open rates and maximize your return on investment (ROI). Encourage Two-Way Interaction Two-way communication fosters stronger relationships between your brand and customers. Encourage replies and interactions in your SMS campaigns, as this helps build trust and engagement, making customers feel more connected to your brand. 3 Best Practices for SMS Marketing To make the most of SMS marketing, it’s important to follow some best practices. These guidelines help ensure your messages are effective, engaging, and well-received by your audience. By focusing on quality, value, and timing, you can maximize the impact of your SMS campaigns. More time for crafting message Take time to craft thoughtful SMS messages that focus on quality over quantity. Ensure the tone, wording, and call to action (CTA) are clear and engaging. A well-crafted message drives better engagement and results Provide Value As mentioned earlier, your audience evaluates messages based on the value they receive, not the word count or length. Ensure each SMS in your campaign delivers maximum value, offering something beneficial to the recipient, whether it’s a discount, useful information, or an exclusive offer. This approach increases engagement and encourages positive responses. Limit Message Frequency Valuable content should be treated as special. Avoid overwhelming your audience with frequent messages; only send them when it’s truly important. This helps maintain trust and enhances the perceived value of your brand, ensuring your messages are always well-received. The Future of SMS Marketing With an expected annual growth rate of 1.95% over the next five years, SMS marketing remains a key communication tool in today’s digital world. Offering businesses a direct and effective way to reach customers, SMS continues to be a valuable channel for promotions, updates, and customer engagement. As technology evolves, its ability to provide personalized, instant communication will drive further growth, meeting the demands of a more connected audience.   How to Start SMS Marketing in Nepal To get started with SMS marketing in Nepal: Choose a Reliable SMS Service Provider: Select a trusted platform like Sparrow SMS that offers bulk SMS services in Nepal, automation, and complies with local regulations. Build Your Subscriber List: Ensure customers have opted in to receive SMS updates to maintain consent and engagement. Design Your Campaigns: Segment your audience, craft personalized messages, and schedule them for

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Boost Your Business with Bulk SMS Services in Nepal

Introduction Business relays on the effective interaction with the existing and potential customer And when it comes to instant communication, nothing beats the power of bulk SMS services. If you’re running a business in Nepal, unlocking the potential of instant communication is now easier than ever. With bulk SMS services, you can reach your customers instantly and directly on their mobile phones. Whether you want to announce a new product, promote a limited-time offer, or simply send personalized messages to your customers, bulk SMS services allow you to deliver your message with speed and efficiency. By incorporating keywords into your messages, you can also enhance your search engine visibility and attract a wider audience to your business. Furthermore, with the right brand voice, you can establish a strong and memorable presence in the minds of your customers. Don’t miss out on the opportunity to boost your business and connect with your customers on a personal level. Unlock the power of instant communication with bulk SMS services in Nepal and take your business to new heights.   Benefits of using bulk SMS services for businesses Bulk SMS services offer an array of significant benefits that can help businesses thrive in today’s competitive market. One of the primary advantages is the ability to send messages to a large audience simultaneously, thereby saving time and effort. This capability is particularly useful for businesses that need to communicate important information quickly, such as promotions, alerts, or updates. By utilizing bulk SMS, companies can ensure that their messages reach customers instantly, fostering better engagement and communication. Moreover, bulk SMS services are highly cost-effective compared to traditional marketing methods. The cost per message is generally lower than other forms of advertising such as print, radio, or television. This affordability allows businesses, especially small and medium enterprises, to allocate their marketing budget more efficiently. Additionally, the high open rates of SMS messages—often exceeding 90%—mean that businesses can expect a substantial return on their investment, making it a smart choice for marketing initiatives. Another compelling benefit is the direct nature of SMS communication. Unlike emails that may sit unread in an inbox for days, SMS messages are delivered directly to the recipient’s mobile device, ensuring immediate visibility. This immediacy can be particularly advantageous for time-sensitive promotions or announcements, enabling businesses to create a sense of urgency. By establishing a direct connection with customers, businesses can also enhance customer loyalty and retention, as they are likely to feel valued when receiving personalized communications tailored to their preferences.   Statistics on the effectiveness of bulk SMS marketing The effectiveness of bulk SMS marketing is supported by compelling statistics that highlight its growing importance in the digital marketing landscape. According to recent studies, SMS marketing boasts an impressive open rate of around 98%, compared to email marketing, which typically has an open rate of only about 20%. This stark contrast emphasizes that consumers are far more likely to read text messages than emails, making SMS a powerful tool for businesses looking to capture attention. Furthermore, a significant percentage of consumers respond positively to SMS marketing. Research indicates that approximately 45% of consumers prefer to receive promotional messages via SMS. This preference signals a shift in consumer behavior, as people increasingly value the convenience and immediacy of text messaging. As businesses adapt to these changing preferences, they can leverage bulk SMS services to enhance customer engagement and drive sales effectively. Additionally, the conversion rates associated with SMS marketing are noteworthy. Statistics show that SMS campaigns can achieve conversion rates as high as 8%, which is considerably higher than many other marketing channels. This success can be attributed to the targeted nature of SMS campaigns, as businesses can segment their audience and tailor messages specifically to different demographics or customer needs. By utilizing bulk SMS services, businesses can maximize their marketing efforts and achieve measurable results.   How to choose the right bulk SMS service provider in Nepal Selecting the right bulk SMS service provider is crucial for the success of any SMS marketing campaign. To begin, businesses should evaluate the provider’s reputation and reliability. It is essential to choose a provider that has a proven track record in the industry, as this can significantly impact the delivery rates of messages. Reading customer reviews and testimonials can provide insight into the provider’s performance, reliability, and customer support. Another important factor to consider is the features offered by the bulk SMS service provider. The ideal provider should offer a comprehensive suite of features, such as message personalization, scheduling options, and analytics tools. Personalization allows businesses to tailor messages to specific customer segments, enhancing engagement and response rates. Analytics tools, on the other hand, enable businesses to monitor campaign performance, helping them make data-driven decisions for future marketing strategies. Pricing structures also play a vital role in the decision-making process. Businesses should compare different providers to understand their pricing models and ensure they align with their budget. Some providers may offer pay-as-you-go options, while others might have subscription plans. It’s important to find a balance between cost-effectiveness and the features offered, ensuring that the selected provider can deliver value for the investment made.   Creating an effective bulk SMS marketing campaign Creating a successful bulk SMS marketing campaign involves careful planning and execution. First and foremost, businesses need to define their objectives clearly. Whether the goal is to promote a new product, drive traffic to a website, or increase footfall in a retail store, having a clear objective will guide the entire campaign. It is crucial to outline specific, measurable goals that can be evaluated after the campaign’s completion. Next, crafting compelling messages is essential for capturing the audience’s attention. SMS messages should be concise, engaging, and actionable. Businesses should aim to create a sense of urgency or excitement while including a clear call to action. For instance, phrases like “Limited time offer!” or “Visit us today!” can encourage immediate responses from recipients. Additionally, incorporating personalization elements, such as addressing customers by their names,

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Successful SMS Marketing Strategy for Christmas and New Year

1. Introduction: Why SMS Marketing is Perfect The festive season is coming, and it’s time to level up your marketing campaign for the Christmas/New Year period. SMS marketing is one of the most powerful tools to boost your business, drive conversions, and reach . If you want to maintain your existing customer or attracting the new customer, then SMS is the right channel of communication. Read this if you are beginner in SMS Marketing.   Key Benefits of SMS Marketing During Christmas/New Year Maximized Reach: SMS is one of the most direct ways to reach your audience. High ROI: SMS marketing has a higher ROI than most other channels. Instant Impact: Your messages are seen instantly by recipients, giving you the perfect opportunity to send timely promotions and festive greetings.   2. The Core SMS Strategy: Retain or Attract Customers In the Christmas/New Year season, your text messaging advertising strategies can either aim to bring back previous shoppers or reachout ot new customers. Both are equally significant and have their uniqueness of how they can be implemented. Now, let’s look at how inbound and outbound marketing via SMS can be used effectively during this Christmas/New Year season.   3. Strategy #1: Inbound SMS Marketing – Upsell to Your Existing Customers   What is Inbound SMS Marketing? Inbound SMS marketing focuses on nurturing relationships with your existing customers. This strategy involves providing value through personalized content that encourages repeat purchases and strengthens customer loyalty.   Why it Works The Christmas/New Year season is the perfect time to let your existing customers know how much you value them. Sending them exclusive offers with personalized messages will not only make them feel special but also increase the chances of repeat purchases. Key Tactics for Inbound SMS Send Personalized Christmas/New Year Greetings & Wishes: Send heartfelt, personalized messages that remind customers that you really care about them. Exclusive Discounts and Special Offers: Offer discounts or exclusive deals available only to existing customers as a ‘thank you’ for their loyalty. Upsell Based on Past Purchases: Use past purchase data to suggest new products or services that may interest them Want to send personalized messages? Our Christmas/New Year SMS templates make for a great way to increase customer loyalty and interaction this season. [Find the templates here]   4. Strategy #2: Outbound SMS Marketing – Attract New Customers with Special Offers   What is Outbound SMS Marketing? Outbound SMS marketing creates awareness and attracts new customers. It reaches out to your potential customers with promotions, discounts, and exclusive offers in order to encourage them to take action. Why it Works Outbound SMS is a great way to push time-sensitive offers and acquire new customers during the Christmas/New Year season. A timely message can attract customers who are not yet aware of your brand.   Key Tactics for Outbound SMS Promote Special Christmas/New Year Offers: Send targeted messages that highlight your best holiday deals, reaching out to new customers to check out your products or services. Create a Sense of Urgency with Limited-Time Deals: Make your offers feel urgent by incorporating countdowns or ‘last chance’ messages. Introduce New Products or Services: Promote new items or services that are perfect for the Christmas/New Year season. Need ideas for your outbound campaigns? Our Christmas/New Year Offer SMS templates will help you design striking messages that will grab attention and drive conversions. [See the templates here] 5. Bonus: Tips for Maximizing Your Christmas/New Year SMS Campaigns Timing is Everything : The timing of your messages is critical to their success. Make sure you’re sending at the right times and avoid over-saturating your audience with too many messages. Personalization : Always tailor your messages to your customers. Whether it’s a special Christmas/New Year discount or a product recommendation, personalized SMS messages resonate more with customers and lead to higher engagement. Compliance : Ensure that your messages comply with local regulations to avoid any penalties or unsubscribes.     Start Your SMS Marketing Today! Don’t wait—begin planning your Christmas/New Year campaigns now. With our Bulk SMS services, you’ll boost reach and drive conversions this festive season. Frequently Asked Questions How Can SMS Marketing Help During Christmas/New Year? SMS marketing is highly effective during the Christmas/New Year season as it allows businesses to reach customers directly and instantly. You can send personalized offers, festive greetings, and exclusive discounts that encourage both repeat purchases and new customer acquisition. With its high open rate and immediate impact, SMS marketing helps drive conversions and strengthens customer loyalty during the busy holiday season. Is There Any Free Bulk SMS Service in Nepal? While some platforms offer free trials or limited free credits for bulk SMS, fully free bulk SMS services are rare. For a consistent and reliable service, it’s best to opt for a paid provider. However, platforms like Sparrow SMS offer affordable pricing and trial packages to help you get started. How Can I Send Bulk SMS in Nepal Online? To send bulk SMS in Nepal online, you can use a bulk SMS service provider like Sparrow SMS. Simply sign up for an account, upload your contact list, create your message, and send it to your target audience in bulk. Most services also offer features like scheduling, segmentation, and analytics to optimize your campaigns. How to Market Using Bulk SMS? To market using bulk SMS, follow these steps: Build a Quality Contact List: Collect phone numbers from customers who have opted in. Create a Clear Message: Keep your message short, clear, and include a strong call-to-action. Send at the Right Time: Avoid sending SMS at inconvenient hours. Aim for optimal engagement times. Track Performance: Use analytics to monitor delivery rates, open rates, and responses. Using these steps, you can run successful SMS campaigns that drive conversions and boost customer engagement.

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How to Send 1,000 SMS at Once: A Step-by-Step Guide

Overview Sending thousands of SMS messages with a single click is no longer a big deal these days. You can easily do it by choosing the right platform and following a few simple steps. In this blog, we’ll discuss how you can send thousands of SMS messages at once using Sparrow SMS.   Visit the Website First, go to the Sparrow SMS official website and log in. If this is your first time, you can create a demo account and get access to the free trial. During this phase, our team will assist you with the account activation process. Once you log in, you’ll see an interface like this:     Buy Credits Now you have to buy credits according to your requirement. Right now, we are sending 1,000 SMS, so we need 1,000 credits. Just click on the Buy Credit option to purchase.   Message Setup   In this step, simply click on the Send SMS option and select Bulk SMS as shown in image. Then you can see these options: Identity: This is the sender information shown in the message box. Contacts: For a small list of contacts, you can type them manually, separated by commas. Import Files: For a large volume of contacts, just create an Excel file and import it into the system. Message: Enter the message that you want to deliver. Advanced Options: If you want to schedule the message, you can do this from the Advanced Options.   Send Now you are ready to go. After you enter all the required information, just simply click on the Submit option, and it will reach thousands.   Conclusion With the right tools at your side, such as Sparrow SMS, sending 1,000 SMS in one go is truly easy and effective. You can easily reach your audience and achieve your communication goals by following the above steps. Now, get started with bulk SMS today and enjoy super-fast, reliable messaging! Frequently Asked Questions How Can I Send Bulk SMS in Nepal? To send bulk SMS in Nepal, you need to use a bulk SMS service provider like Sparrow SMS. Sign up for an account, upload your contact list, create your message, and send it to the desired recipients. Many providers also allow you to schedule your messages and track delivery status for better campaign management. What Is a Bulk SMS Gateway? A bulk SMS gateway is a platform that allows businesses to send large volumes of SMS messages to multiple recipients at once. It connects your system to mobile networks, ensuring reliable message delivery. SMS gateways also provide features like personalization, scheduling, and reporting, which make bulk SMS campaigns more effective. How to Integrate SMS API for Sending Bulk SMS in Nepal? To send bulk SMS using an SMS API in Nepal, you need to sign up with a bulk SMS provider that offers API access. Sparrow SMS provides a simple API integration process that allows you to connect the SMS service with your application or website. By integrating the API, you can automate the process of sending bulk SMS messages directly from your platform, making it more efficient and seamless for large-scale campaigns.