An authentication SMS is a text message sent to a user’s registered mobile phone containing a unique code, often called an OTP (One-Time Password), to verify their identity. It serves as a critical security measure, adding a second layer of protection on top of a standard username and password. This method is a cornerstone of […]
A transactional SMS is an automated text message sent to a customer in response to a specific action or event. Unlike promotional messages, its purpose is purely informational. It delivers important, non-promotional updates such as account alerts, one-time passwords (OTPs), order confirmations, or service notifications. The primary goal of transactional SMS is to provide timely, […]
Promotional SMS is a powerful SMS marketing tool businesses use to send sales-oriented messages directly to a list of opted-in subscribers. Unlike other forms of SMS, its primary goal is to drive sales, boost customer engagement, and build brand awareness through offers, discounts, and other marketing-focused communications. It is a core component of any effective […]
Informational SMS are one-way messages sent by businesses to provide customers with valuable, non-promotional updates. These timely alerts are designed to keep people informed and enhance their experience, building trust and engagement without directly selling a product or service. The core purpose is to deliver essential information that a customer needs or expects. What are […]
The Challenge with Traditional School Communication Are you having difficulty reaching parents and students with important messages? Many schools encounter challenges because they continue to use traditional communications. Things like exam schedules, fee deadlines, and holiday notices often get muddled or lost in congested WhatsApp groups, unopened email chains, or paper circulars that never make […]
The recent government decision to ban unregistered social media and messaging platforms like Facebook, Instagram, and WhatsApp has significantly impacted businesses and enterprises across Nepal. This move, aimed at enforcing regulation, has left many companies scrambling for alternatives to connect with their customers. However, this challenge also presents an opportunity to explore and leverage registered […]
Connecting with customers throughout the year is key, but the festive season offers a unique opportunity to show them you care beyond a simple sale. Many leading brands send festival wishes to their customers, a gesture that builds loyalty and shows genuine appreciation. One of the most effective ways to do this is by using […]
Activating a bulk SMS service in Nepal begins with identifying the right provider for your specific needs. The most critical first step is to research and select the best bulk SMS service provider that aligns with your communication goals. A highly-regarded option to consider is Sparrow SMS. You can contact their team directly at 980-2005007 or sign up […]
As Nepal prepares for the vibrant festivities of Dashain and Tihar, businesses across all sectors are looking for effective ways to connect with their customers. From e-commerce and finance to education and software companies, the festive season is a prime opportunity for engagement. While social media and email are popular channels, SMS marketing offers a […]
Sparrow SMS is seeing a sharp rise in fake messages that are tricking people across the country. Our CEO, Manoj Thapa, has issued a critical warning about sophisticated SMS scams that are causing significant financial losses to unsuspecting victims. At Sparrow SMS, we take our responsibility seriously in protecting users from malicious actors who exploit […]