Whether it’s in colleges, consultancies, banks, or e-commerce or any organizations the core challenge is the same: how to inform hundreds or thousands of people (customers, audience, students) instantly when something important comes up.
Let’s consider a scenario. Suppose there’s a sudden urgent update and you have to inform the people regarding it like, new offer announcements, or upcoming events. Now think, what would you do in such a case? Obviously, phone calls, right?
Why institutions still use the phone calls for notifying the important update?
For many institutions in Nepal, the default method has been making phone calls, contacting people one by one – a practice followed for decades. Let’s understand the core reasons why they still make these calls, even though the process is truly exhausting, inefficient, and simply not practical anymore.
Here are some reasons they use calls:
- They can easily confirm that the message has been delivered through direct conversations.
- They can repeat or explain the information if needed.
But there are significant downsides:
- Calling hundreds of people is extremely time-consuming, especially when trying to share a single piece of information.
- It requires significant human effort, often wasting entire days on this simple, repetitive task.
- There’s a high chance of people not answering the phone on the first call.
- And let’s be honest, it’s simply not scalable. What if you have to inform 10,000 people?
Summing up both the positive and negative sides, what we clearly see is that while making phone calls can give the organization confidence that people have been notified, the negative impact is significant. It primarily affects three key areas within the organization:
- Time: It consumes a lot of time.
- Focus (Mind):Time and mental energy that could be used for productive tasks are instead spent on manual calling.
- Energy: It genuinely requires a lot of energy to make so many phone calls.
What’s the best alternative of phone calls for informing the people?
By now, we have a clear understanding of the current method for informing people – phone calls – along with its upsides and downsides. Now, let’s figure out the best alternative: one that is equally powerful as a phone call, yet capable of saving your organization’s time, focus, energy, and resources.
The best way to do this is by informing people via SMS. Yes, that SMS APP on your phone that you seldom notice!
Now, think about it: Have you ever ignored an SMS notification? Probably not, for two simple reasons. First, we receive a much smaller number of SMS messages daily. Second, we usually receive SMS from important sources that require immediate attention.
SMS is truly a simple way to notify people of any kind of information. You receive the SMS, open it, read it, and understand it in just moments because messages are typically short, making it a very fast way to convey information.
I have many more reasons like these why SMS is a great platform for notifications – reasons that can shift your mindset from “It’s just an SMS” to “It’s a necessary tool in my life.” I will explore these further in upcoming blog posts.
How we can use SMS for informing the many people?
We’ve now identified SMS as an alternative to phone calls for informing people. So, how can we use SMS to reach many people?
Basically, there are two ways:
- Sending SMS one by one to each person (the manual way).
- Using a Bulk SMS Service.
Let’s clarify this by first looking at the manual method using SMS. Here, you create a list of contacts, write your message, and send it to people one by one manually. While this saves about 50% of the time, focus, and energy compared to phone calls, it’s still consuming 50% of your time, focus, and energy, right?
In cases like this, you can use a Bulk SMS Service.
What is Bulk SMS Service?
Bulk SMS is simply a way of sending text messages to many people at once. In the manual method, you send messages one by one. However, with a Bulk SMS Service, a system handles the sending, delivering messages in a fraction of the time by leveraging technology.
So, essentially, a Bulk SMS Service is a service through which you can send numerous messages to a large number of people simultaneously. This service is provided by Bulk SMS Service Providers, sometimes also known as VAS providers, like Sparrow SMS.
VAS stands for Value Added Service. This means it’s a service that adds extra value or features to an existing system (like the standard mobile network) to make it better or more functional.
What is the importance of VAS provider like sparrow SMS?
By now, we understand what SMS services and VAS providers are. Let’s look at the core reasons why choosing a specific VAS provider is important.
The reason is simple: A provider like Sparrow SMS supports both major networks, NCELL and NTC. This means through Sparrow’s system, you can send SMS to recipients on either network without needing separate arrangements.
Furthermore, a system like Sparrow SMS is built specifically for this purpose – enabling you to send mass messages instantly through a single, simple platform in a fraction of a second.
Because a dedicated VAS service provider focuses specifically on this need, you can expect the best support, a robust system, and better overall results for your communication goals.
Indeed, Sparrow SMS has been serving thousands of businesses for decades.
Conclusion
People today may not check emails daily, but they almost always check their SMS messages.
Phone calls may feel personal, but they’re not practical when your audience grows.
Bulk SMS Service offers the speed of technology and the certainty that your message is seen, without the associated headache.
If you’re any institution looking for a simple way to send reliable, timely notices, then Bulk SMS Service is not just an option – it’s the solution.
Visit our homepage and submit the signup form to get started with Bulk SMS Service for your institution.
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