Viber messaging : 3 powerful marketing strategies for businesses

Viber Business Messaging

Viber is one of the most popular messaging apps in the world. It has 1.3 billion users globally, with 250 million active every month. On average, people spend 8 minutes per session on the app. These numbers show how big the platform is for connecting with customers.

Unlike regular SMS, Viber allows you to do more. You can send messages with up to 10,000 characters and add images or videos to make your messages more interesting. Viber also supports automated messaging, which can save you time and make your work easier.

Why to use Viber Business Messaging ?

• Send longer messages that explain your offers in detail.
• Use photos or videos to grab attention.
• Automate messages for better timing and convenience.

For small businesses, this is a great way to stand out and connect with customers in a more engaging way.

How Can You Use Viber for Business ?

Viber works well for different types of communication. Here’s how businesses use it:

1. Promotional Messaging : Share offers, sales, or new product launches with your customers. Adding images or videos can make these promotions more appealing.  
   Examples:
   • Send a discount code with a photo of your best-selling product.
   • Share a video of your new collection with a “Buy Now” link.
2. Transactional Messaging: Keep your customers informed with updates like order confirmations or shipping details. This builds trust and improves their experience. 
   Examples:
   • Send a message when an order is shipped, with a link to track it.
   • Notify customers when their payment is received.
3. Conversational Messaging: Talk directly with your customers. Answer their questions, give recommendations, and even close sales through chat. 
   Examples:
   • Reply to a customer asking about sizes or availability.
   • Suggest products based on their previous purchases

Steps to Start Using Viber for your business

Getting started with Viber Business Messaging is easy. Follow these steps:

1. Create a Business Account: Register on Viber and verify your account to unlock all features.

2. Plan Your Content: Decide what you want to achieve—promotions, updates, or conversations. Then, create clear and interesting messages.

3. Use Photos and Videos: Add high-quality images or videos to your messages to make them stand out.

4. Automate Your Messages: Use tools to schedule messages or send automatic updates, like shipping notifications.

5. Track Results: Check how many people opened or clicked on your messages. Use this information to improve your campaigns.

Why Your Business Needs Viber

In today’s world, plain text messages may not always capture the attention they deserve. Platforms that allow the inclusion of images, videos, and multimedia can make messages more engaging and visually appealing, helping businesses connect more effectively with their audience. The ability to send longer messages also ensures that offers and updates are communicated clearly and comprehensively. These features enable businesses to create impactful messages, share timely updates that resonate with customers, and build stronger relationships through personalized interactions.

So, What you are waiting for get started with viber business messaging