What is Viber Marketing? Viber Marketing is a business communication strategy that leverages Viber’s messaging platform to connect with customers through personalized messages, promotions, and interactive engagement. It enables brands to reach a highly active audience in Nepal, ensuring direct, secure, and real-time communication. With features like business messaging, chatbots, and AI-driven automation, businesses can enhance customer relationships and boost conversions. As Viber continues to evolve with new integrations and privacy-focused tools, it remains a powerful marketing channel for businesses looking to scale in 2025.   Why Viber Marketing is a Game-Changer for Businesses in Nepal ? Viber has solidified itself as one of Nepal’s most popular messaging platforms, with over 10 million active users engaging through calls and messages daily. The platform has witnessed an impressive 20% annual growth, indicating increasing user interaction and a strong potential for businesses to connect with their audience. As more people rely on Viber for personal and professional communication (B360 Nepal), businesses have a golden opportunity to reach customers through direct and engaging marketing strategies.   Key Features of Viber Marketing for Effective Business Growth Viber is evolving beyond a messaging app and embracing a super app strategy, integrating local services that make everyday transactions seamless. With new partnerships, users can now book flights and bus tickets directly within Viber, thanks to collaborations with Sasto Tickets and Bus Sewa (Nepali Times). This shift creates an ideal environment for businesses to enhance brand visibility and engage with users where they already spend time. Moreover, Viber Business Messaging allows brands to connect with customers through a dedicated business inbox, ensuring clear and organized communication. If you’re looking to explore Viber for marketing, check out our Viber Business Messaging service page for a deeper dive into its capabilities.   How to Use Viber Marketing to Expand Your Business in Nepal ? Businesses leveraging Viber Marketing can create stronger connections with their audience through interactive messaging and enhanced customer support. With the introduction of searchable business accounts, users can now discover brands more easily, making it crucial for businesses to establish their presence and maintain engagement. The structured messaging system allows for more personalized communication, ensuring better responses and higher conversion rates (Nepali Times). To optimize your approach, consider using strategies from our Viber Messaging: 3 Powerful Marketing Strategies for Businesses blog, where we discuss actionable insights to maximize your reach.   Maximizing Your Marketing Impact with Viber in Nepal A major advantage of using Viber for business marketing is its strong commitment to data privacy and security. Unlike other platforms, Viber implements 100% end-to-end encryption and ensures that user data is not shared with third parties, which builds trust and credibility among customers (Kathmandu Post). As marketing trends shift towards AI-driven tools, businesses on Viber can leverage AI-powered messaging and automation to provide better customer experiences and targeted promotions (Zeta Global). If your focus is on customer retention, explore Viber Business Messaging: How To Use It For Better Customer Retention for deeper insights on keeping customers engaged.   By staying ahead of these trends and leveraging Viber’s evolving features, businesses in Nepal can enhance their marketing strategies and drive long-term growth. If you’re ready to take advantage of this powerful platform, Sparrow SMS can help you implement Viber Business Messaging effectively. Learn more about how our services can accelerate your business growth.

Viber Business Messaging Viber is one of the most popular messaging apps in the world. It has 1.3 billion users globally, with 250 million active every month. On average, people spend 8 minutes per session on the app. These numbers show how big the platform is for connecting with customers. Unlike regular SMS, Viber allows you to do more. You can send messages with up to 10,000 characters and add images or videos to make your messages more interesting. Viber also supports automated messaging, which can save you time and make your work easier.   Why to use Viber Business Messaging ? Send longer messages that explain your offers in detail. Use photos or videos to grab attention. Automate messages for better timing and convenience. For small businesses, this is a great way to stand out and connect with customers in a more engaging way. How Can You Use Viber for Business ? Viber works well for different types of communication. Here’s how businesses use it: Promotional Messaging : Share offers, sales, or new product launches with your customers. Adding images or videos can make these promotions more appealing.  Examples: Send a discount code with a photo of your best-selling product. Share a video of your new collection with a “Buy Now” link. Transactional Messaging: Keep your customers informed with updates like order confirmations or shipping details. This builds trust and improves their experience. Examples: Send a message when an order is shipped, with a link to track it. Notify customers when their payment is received. Conversational Messaging: Talk directly with your customers. Answer their questions, give recommendations, and even close sales through chat. Examples: Reply to a customer asking about sizes or availability. Suggest products based on their previous purchases   Steps to Start Using Viber for your business Getting started with Viber Business Messaging is easy. Follow these steps: Create a Business Account: Register on Viber and verify your account to unlock all features. Plan Your Content: Decide what you want to achieve—promotions, updates, or conversations. Then, create clear and interesting messages. Use Photos and Videos: Add high-quality images or videos to your messages to make them stand out. Automate Your Messages: Use tools to schedule messages or send automatic updates, like shipping notifications. Track Results: Check how many people opened or clicked on your messages. Use this information to improve your campaigns. Why Your Business Needs Viber In today’s world, plain text messages may not always capture the attention they deserve. Platforms that allow the inclusion of images, videos, and multimedia can make messages more engaging and visually appealing, helping businesses connect more effectively with their audience. The ability to send longer messages also ensures that offers and updates are communicated clearly and comprehensively. These features enable businesses to create impactful messages, share timely updates that resonate with customers, and build stronger relationships through personalized interactions.   So, What you are waiting for get started with viber business messaging     Frequently Asked Questions What is Viber Marketing? Viber marketing is a way for businesses to promote their products or services using the Viber messaging app. Businesses can send messages like offers, updates, or reminders directly to customers with features like text, images, and links. How Much Does It Cost to Advertise on Viber? The cost depends on the number of messages you send and the type of campaign. Viber charges per delivered message, and the rates vary by country. For affordable pricing, contact a Viber messaging provider like Sparrow SMS. How to Create a Viber Campaign? Sign up with a Viber messaging provider. Plan your message and audience. Design your campaign with text, images, and a call-to-action. Send your campaign and track its performance. How Does Viber Business Work? Viber Business lets companies send messages to customers through verified accounts. It’s used for promotions, updates, and customer support, with features like chatbots and secure messaging. How to Use Viber for Business? Create a verified business account. Send offers, updates, or reminders with engaging content. Use chatbots to automate replies. Analyze results to improve your campaigns. Marketing Strategy for Viber (Template) To create a strong Viber campaign: Define your audience. Write a short, clear message with a call-to-action. Send messages at the right time. Track and improve your results. Example Template:“Hi [Name], grab [Offer] today! Click here: [Link]. Call us at 9802005007 for details. Sparrow SMS”