Technologies are ever-evolving, and they are also changing the way we do things. In order to sustain for the long term, businesses need to evolve along with the technologies by adopting newer and better versions of them. Today is the world of AI and automation. For a business, the customer is an essential component, and that’s why businesses need to be focused on improving the customer experience in every stage of the customer journey. In this blog, we will be exploring how businesses can adapt to powerful technologies like AI and Automation in business communication using WhatsApp business messaging.
What is Business Communication?
First, let’s be very clear on Business Communication. Business communication is the way businesses interact with their customers. Business communication is an essential factor that takes place from marketing to sales and from sales to support. And all these stages are essential and connected to each other. If a business does the right communication during the marketing phase, it brings enough clarity to the person, which pushes them to the sales phase. If the business does the right communication in the sales call, they push the person towards being a customer of the business. And if the business does the right communication in the support phase, it makes the customer a long-term customer.
Understanding the Limitations of the current way of business communication
In the current way of business communication, people are involved in the process from marketing to converting an audience to a customer. But people have limitations in time, mind, and energy. A person can’t work 24/7 and make himself or herself available to the customer at any time. Data shows that if a person does not get a response within 8 seconds, that person will not reply to the message. A person can’t work with the same amount of focus and the same mood all the time; their moods and focus are controlled by the situation. A person can’t work with the same amount of energy all the time, as their energy goes low after a certain period of time. In the current world, people utilize digital technologies for business communication, which includes social media and search engines for marketing and messaging platforms for communication (sales, support).
Filling the Limitations with Technology.
Until now, we have been very clear about business communication and the current way of doing it, along with its limitations. Now, we are going to be very clear on how we can leverage technology in order to have effective business communication. Right now, we will be focused on the communication part, not the marketing part. (I will also cover how we can market the business through WhatsApp business messaging in an upcoming blog). For communication, we are using messaging platforms like Messenger, Instagram, and WhatsApp. Among these platforms, WhatsApp is considered the best platform for business communication. The reason is simple: it is a dedicated platform for communication, and another reason is that you can get the most important information (the customer’s phone number) here. So, it is better to consider WhatsApp as the main platform for Business Communication. In the manual process, there is a dedicated person who replies to the customer during his dedicated time. Now, think: what if your business could reply to a customer 24/7, just like a real person? It’s awesome, right? That is now possible with the WhatsApp Business Messaging service.
What is WhatsApp Business Messaging?
Normally, we use WhatsApp for business communication, right? Now, WhatsApp Business Messaging has two sides: the customer side and the business side. On the customer side, the customer can make an inquiry with the business normally, as if they are chatting with a friend. The interesting part is the business side, where they don’t just get a platform to reply back to the customer. Along with this, they can create chat flows, creating their own system in their own way, answering the possible queries asked by the customer. And yes, it is dedicated to the business, making business communication most efficient through this powerful platform.
Why do Businesses Need to Adapt to Technology like WhatsApp Business Messaging?
Basically, if a business is not evolving with technology, it is in a declining stage. Businesses have to take leverage of technology for a better way of doing things, like making a better product, doing meaningful marketing, and meaningful communication. This saves lots of time for the business and makes the customer’s experience with the business much better. Since communication is the key thing that determines if a person becomes a customer or not, a business needs to make the customer’s experience much better. And that is possible by instantly replying to the customer, which can be achieved through WhatsApp business messaging.
How can we implement WhatsApp business messaging in our business?
The implementation part for WhatsApp business messaging is very easy with the Sparrow SMS WhatsApp business messaging service because doing it by yourself is a very hectic process (API, design, development, maintenance), and that costs you a lot of money, time, energy, and mind. But through our service, you can simply sign up with an easy-to-use, simple, powerful, and robust system where you can simply drag and drop the widgets to create the chat flows without any coding skills at the most affordable rates. It’s that easy.
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