What is WhatsApp Business API and Its Benefits in 2026 | Sparrow SMS Your customer placed an order at 11 PM. They’re anxious. They want confirmation — right now, not tomorrow morning when your support team clocks in. Meanwhile, a competitor who set up WhatsApp Business API six months ago? Their automated message already landed: […]
Are you using WhatsApp to connect with your customers? If so, get ready for a big change and it’s fantastic news. Meta is updating the WhatsApp Business pricing model, and the new rules are designed to do one simple thing: reward you for providing excellent customer service. The One Golden Rule to Remember To understand this […]