Meta has announced a key update to the WhatsApp Business API pricing model. This change will come into effect starting July 1, 2025, and will impact how businesses are billed for messages sent via the API. If you have any questions or need assistance in updating your pricing strategy, feel free to reach out to us at marketing@sparrowsms.com. Key Update: From Per-Conversation to Per-Message Billing Meta is transitioning from a conversation-based pricing model to a message-based model to offer greater transparency and control over messaging costs. ✅ What’s Changing Old Model: Charges were based on a 24-hour conversation window. New Model: Charges will now apply per template message delivered. 📌 Applies To: Marketing templates Utility templates Authentication templates 🆓 Customer Service Window (Still Free) When a user messages your business, a 24-hour customer service window is activated. During this window: You can reply with free-form messages or utility templates at no cost. Each new user message refreshes the 24-hour window. Only template messages sent outside of this window will be billed. 💡 Example Scenario Let’s say a customer messages your business at 10:00 AM on Monday: 10:05 AM – You reply with a free-form message → ✅ Free 11:15 AM – You send an order update using a utility template → ✅ Free 4:00 PM – You send a marketing template → 💰 Charged 11:40 AM on Tuesday – You send a follow-up utility template (no customer reply since yesterday) → 💰 Charged For further clarification or support, get in touch with us at marketing@sparrowsms.com.