Send OTPs, automate customer support, run broadcast campaigns, and build conversational commerce — all through one API. Sparrow SMS is an official Meta Tech Partner.
Meta's official interface for businesses that need to reach customers on WhatsApp at scale — legally, reliably, and with full automation.
The WhatsApp Business API is not an app you download. It is a programmable interface that connects to your existing systems — your CRM, website, app, or back-end — and lets you send, receive, and automate WhatsApp messages from your own infrastructure.
It is the only way to legally send bulk messages, deploy chatbots, integrate WhatsApp with a CRM, or manage conversations across a team. Accessing it requires an official Meta Tech Partner. Sparrow SMS is an official Meta Tech Partner.
| Messenger | Business App | Business API ✓ | |
|---|---|---|---|
| Best for | Personal | Small biz | Medium–Enterprise |
| Users / Devices | 1 | Up to 5 | Unlimited |
| Automation & Chatbots | ✕ | ✕ | ✓ Full |
| CRM Integration | ✕ | ✕ | ✓ Any system |
| Bulk Messaging | ✕ | ✕ | ✓ Millions/day |
| Green Tick Badge | ✕ | ✕ | ✓ Eligible |
| REST API & Webhooks | ✕ | ✕ | ✓ Full access |
| Analytics | Basic | Basic | ✓ Full reporting |
| Cost | Free | Free | Conversation-based |
Whether you want a ready-to-use dashboard or full programmatic control — we have the right path for your team.
We build and manage the entire platform for you. Log in, and everything you need is already there — no developers, no setup, no waiting.
Included Features
Talk to customers directly in real time. Your team responds from a single shared inbox — one number, many agents.
Manage your entire customer contact list. Segment, tag, filter, and import from your existing database.
Send rich WhatsApp broadcasts to opted-in contacts at scale. Personalise with dynamic fields, attach images, PDFs, and interactive buttons.
Build conversation flows visually for your exact business process — FAQs, lead qualification, booking, loan applications — without writing a single line of code.
Your entire support team handles multiple customers on one platform. Assign conversations, set routing rules, track SLAs, and see team performance — all from one screen.
Full programmatic access to the WhatsApp Business API. Integrate into your core systems, automate any workflow, and build custom experiences on top of WhatsApp.
What You Can Build
WhatsApp is where your customers already are. The API gives BFI institutions a compliant, secure, and scalable channel to reach them — for every touchpoint in the customer lifecycle.
Replace SMS OTPs for internet banking, mobile banking, and large transaction verification — higher delivery, lower cost.
Instant payment confirmations, EMI due reminders, and overdue notices delivered directly to WhatsApp.
Send monthly statements, policy documents, loan letters, and KYC updates as PDF attachments in chat.
Automated approval alerts, disbursement confirmations, policy renewal reminders triggered from your core system.
Targeted WhatsApp broadcasts for new loan products, insurance schemes, FD rates, and seasonal offers to opted-in customers.
Replace call centre queues with WhatsApp chat. Route queries to the right department, resolve faster, log everything.
Eight proven use cases driving business growth on WhatsApp today — from authentication to conversational commerce.
Replace SMS OTPs with WhatsApp authentication messages — the lowest-cost conversation category. Higher delivery rates, higher trust, lower cost per verification.
Send automatic confirmations, shipping updates, and delivery alerts triggered by events in your system. 98% open rate — customers see every update.
Reach opted-in customers with personalised broadcast campaigns. Segment, personalise, schedule, and track — all from one dashboard.
Automate FAQs with chatbots, escalate complex cases to human agents. Multi-agent team inbox — your whole support team on one number.
Recover lost revenue with automated WhatsApp reminders. Include product images, personalised discounts, and one-tap checkout links inside the conversation.
Let customers browse your catalog, ask questions, and complete purchases — all within a WhatsApp conversation. Zero friction purchase journey.
Connect Meta ads, website widgets, and QR codes to WhatsApp. Capture, qualify, and route leads automatically — sync directly with your CRM.
Trigger WhatsApp messages from any event in your system via REST API and webhooks. Every conversation logged back to your CRM automatically.
You cannot access the API directly from Meta. Every business must apply through an official Meta Tech Partner. We manage every step — you go live in days, not months.
You need a registered business, an active Facebook Business Manager account, and a dedicated phone number never linked to any WhatsApp account. Individuals cannot apply.
Submit your business registration documents and website via Facebook Business Manager. Meta verification takes 3–7 business days. We guide you through every requirement.
Sparrow SMS guides submission — first-time approvalYour dedicated number is registered as a WhatsApp Business Account (WABA). Eligible accounts can apply for the green tick verification badge.
Every outbound message requires a Meta-approved template. Sparrow SMS helps you write, format, and submit templates for every use case. Approvals take 24–72 hours.
Connect via REST API, SDKs, and webhooks — or log in to your no-code Sparrow dashboard. Either path is ready within your onboarding window.
Sandbox access available for testingStart at 1,000 conversations/day. Limits scale automatically to 10,000, 100,000, and beyond as your account quality builds with Meta.
Meta divides all WhatsApp Business API messages into four categories. Understanding them is essential for compliance and cost control.
One-time passwords, 2FA codes, account verification, secure login flows. Strictly for security — no marketing content allowed.
Transactional messages triggered by a user action. Order confirmations, shipping updates, appointment reminders, payment receipts.
Promotional campaigns, product launches, seasonal offers, re-engagement. Highest cost — reserve for high-ROI campaigns.
When a customer messages you first, a 24-hour free conversation window opens. Reply freely — no template required. Closes after 24 hours.
Build chatbots visually — no developer needed. Or integrate Dialogflow / OpenAI for AI-powered conversation flows. Handles repetitive queries 24/7.
Unlimited agents, one business number. Assign conversations, add internal notes, create routing rules by department, track SLAs.
Send to millions simultaneously. Segment by any attribute, personalise with dynamic variables, schedule for optimal delivery times.
Rich interactive forms, surveys, and appointment schedulers — entirely inside WhatsApp. No external links. No app downloads.
Meta ad clicks land directly in a WhatsApp conversation. 72-hour free messaging window opens on every ad conversation.
Showcase products, accept orders, and process payments — entirely within the chat. Full chat-to-purchase journey on WhatsApp.
Live delivery, read, click-through, and conversion tracking. Export to your BI tools via API for unified cross-channel reporting.
Full REST API, real-time webhooks, client SDKs, Postman collections, and sandbox environment. Integrate with any existing system.
Trigger WhatsApp messages from any system event. Every conversation logged back to your CRM — Salesforce, HubSpot, Zoho, or custom.
You are billed per 24-hour conversation window — not per message. Multiple messages in one conversation cost the same as one. Pricing varies by category and recipient country.
OTPs, 2FA codes, login verification. Cheapest category — ideal for high-volume authentication flows.
Order updates, reminders, receipts. Triggered by user actions. Lower cost than marketing.
Promotional campaigns and offers. Reserve for high-ROI campaigns with clear conversion goals.
Customer-initiated conversations. Free within the 24-hour window. Use chatbots to maximise this.
Your account is created through Meta's official Tech Partner programme — full compliance, full accountability, direct Meta relationship. No grey-area reseller arrangements.
Running business messaging systems since 2010 — long before WhatsApp existed. Deep expertise in carrier routing, delivery reliability, and compliance at scale.
We handle everything: business verification, number registration, WABA creation, template submission, and integration. You go live without navigating Meta's partner portal.
All your business messaging channels in one account. One API, one dashboard, one invoice. No separate vendors for SMS fallback, WhatsApp, and Viber campaigns.
Every account gets a named contact during onboarding. Enterprise accounts receive a dedicated account manager — not a chatbot, not a ticket queue.
Full REST API, webhooks, Postman collections, client SDKs, and a sandbox for testing. Documentation written for engineers — clear, current, and backed by real support.