Summary
SMS marketing is a direct marketing strategy where marketing messages are delivered quickly to customers via text messages without being diluted in crowded digital spaces. One reason for this is SMS messaging is opened 98% of the time. Using the Sparrow SMS bulk SMS service, you can launch your first SMS marketing in four steps: log in to your account, purchase credits, create contacts in an Excel, and send the message with deals/discounts.
The bulk SMS service is the most cost-effective way to directly communicate with thousands of customers in seconds with urgency and a personal connection that social media and email marketing cannot reproduce.
Introduction
It is more effortless than you think to get started with SMS marketing with the Sparrow SMS bulk SMS service. With this highly effective marketing platform, you can reach your customers directly via their phones and bypass all of the noise in the busy digital space.
In the previous blog, we discussed how to register and start using Sparrow SMS. Now we will walk you through the process of launching your first SMS marketing campaign to send promotional messages such as offers, discounts and vouchers directly to your customers’ mobile phones.
What Is SMS Marketing and Why It Still Works in 2025 ?
SMS marketing is a direct and personal way to promote your brand, promotions, discounts, and vouchers, while connecting with your customers via text messaging. SMS marketing is unique among digital marketing channels because it creates a connection with your audience.
When you think about digital marketing today, there are millions of ads running every day across social media platforms like Facebook and Instagram. When you promote your campaign on these platforms, you are sharing your message amongst other messages coming from dozens of other companies from social media itself.
Don’t get us wrong, social media and email marketing are great for building a customer base. But once you’ve collected your customer data, SMS marketing offers another way to communicate, and that’s personal.
Take this example: you are working when you get a Facebook notification. What do you do? Most people will ignore the notification because social media feel less urgent.
Now, think about getting an SMS alert. Some people will immediately check the SMS because SMS feels important. You receive important alerts from banks, apps, and services via SMS. When you use SMS marketing, you get that same urgency and importance.
Step-by-Step Guide to Launching Your First SMS Campaign with Sparrow SMS
Once you know what SMS marketing is and why it works, it is time to set up your first campaign with Sparrow SMS bulk SMS service.
Step 1: Log in to Your Sparrow SMS Account
Visit the Sparrow SMS website. If you have an account, just log in.
If you are a new user, hit the “Sign Up” button and create your account and activate it.
See our previous blog if you need step-by-step registration instructions.
Step 2: Buy SMS Credits
Once you have logged into your dashboard, the first thing you must do is buy credits.
Credits power your SMS campaigns and determine how many messages you can send.
Step 3: Prepare Your Contacts
Create an Excel Document with your customers’ phone numbers.
Make sure you have the right format and country codes.
The contact list will be the foundation of your campaign.
Step 4: Create Your Message Campaign
Go to the “Send SMS” option on your Sparrow SMS dashboard. You need to:
- Choose your sender (this is the name that shows up in your customers’ SMS inbox)
- Upload the Excel list that contains your contacts
- Write your promotional message
- Click “Send” to get your campaign started
You did it! Now with four easy steps, you can push your SMS marketing campaign to thousands of customers in seconds.
Why Bulk SMS Is the Most Direct and Powerful Way to Reach Your Customers ?
Bulk SMS marketing with Sparrow SMS offers you unmatched directness and effectiveness when communicating with your customers.
Unlike email marketing that usually gets pushed to a spam folder or social media advertisements that rely on catchy captions, SMS messages land in your customers’ message inbox.
The statistics are staggering:
- SMS messages have on average a 98% open rate compared to only 20% of emails.
- Furthermore, most people read text messages within three minutes of them being received.
The immediacy of SMS marketing makes it a perfect communication tool for:
- Time-sensitive offers
- Flash sales
- Announcements of importance
Bulk SMS is also unbelievably cost-effective.
For the price of:
- A couple small space advertisements, or
- A few pay-per-click maxed out campaigns
You can reach out to thousands and thousands of customers.
When you use Sparrow SMS, you’re not just text messaging – you’re creating a link to your customers that cuts through the digital noise and gives you the full impact of messaging for your business.
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