WhatsApp Business API Pricing
Two things determine your cost: which Sparrow plan fits how your team works, and Meta’s own messaging charges — which vary by message type, country, and volume. This page breaks down both, honestly.
Last verified: July 2026 — reflects Sparrow SMS plan features and Meta’s WhatsApp Business Platform messaging structure.
Get a Custom QuoteTwo Ways to Get Started
Which Path Fits Your Team?
Both paths give you the same underlying WhatsApp Business API and the same Sparrow-managed Meta verification process — the difference is whether you want Sparrow’s dashboard on top, or a leaner API-only connection your team builds against directly.
Full Engagement Platform
Want a dashboard, live chat, a no-code chatbot builder, and campaign analytics? Start here.
See Plans ↓Broadcast & Conversation API
Have your own developers and just need to send and receive WhatsApp messages programmatically? Start here.
See API Pricing ↓Full Engagement Platform
Choose Your Plan
Every plan includes full access to the WhatsApp Business API, Meta verification support, and Sparrow’s dashboard. Higher tiers add automation, analytics, and integration depth.
| Feature | Basic | Pro |
|---|---|---|
| Broadcast Campaigns | ✓ | ✓ |
| Retargeting Campaigns | ✓ | ✓ |
| Multi Agent Live Chat | ✓ | ✓ |
| Free WhatsApp Business API | ✓ | ✓ |
| Free Green Tick Application | ✓ | ✓ |
| Tags | Up to 10 | Up to 100 |
| Attributes | Up to 5 | Up to 20 |
| Advanced Filters & Audience Segmentation | ✓ | ✓ |
| Campaign Analytics | ✓ | ✓ |
| Template Messages API | ✓ | ✓ |
| API Calls / min | Standard | Standard |
| Click Tracking | — | ✓ |
| Scheduler | — | ✓ |
| Canned Messages | ✓ | ✓ |
| Chat & Agent Analytics | ✓ | ✓ |
| Contacts Import & Export | ✓ | ✓ |
| Template Submission Dashboard | ✓ | ✓ |
| Webhook Integration | — | Add-on available |
| Shopify / WooCommerce Integration | Available | Available |
Chatflow
No-code chatbot builder add-on — up to 5 conversational flows included, additional flows available. Layers on top of either plan.
Combo Plans
Bundle Chatflow directly into Basic or Pro from day one, for teams who know they want automation alongside campaigns.
Enterprise
For needs beyond the standard tiers — higher API limits, custom integrations, dedicated support. Priced around what you actually need.
Team Size, Covered Too
Multi-Agent Live Chat Scales With You
Included from the Basic plan. Pricing scales with how many agents you need seats for — from a single agent up to larger support teams, with per-agent pricing beyond that. Tell us your team size and we’ll quote accordingly.
Prefer Just the API?
Broadcast & Conversation API
If your team already has developers and just wants to send and receive WhatsApp messages programmatically — no dashboard, no chatbot builder — Sparrow offers a lighter, API-only path. Sparrow still handles Meta and Facebook Business Manager verification on your behalf either way.
- Onboarding, Verification & Integration — a one-time setup fee covering Meta verification and getting your API connection live.
- Broadcast API Only — a simple monthly fee for programmatic message sending.
- Broadcast API + Webhook — the same, with real-time webhook events for incoming messages and delivery status.
Meta’s Side of the Bill
The Four Message Categories
Separate from your Sparrow plan, Meta charges its own fee whenever you send a business-initiated template message.
Promotions, offers, re-engagement campaigns, cart abandonment reminders.
Order confirmations, delivery updates, account alerts, feedback surveys.
OTPs and login verification codes.
Replies to a customer who’s messaged you first.
Utility and Authentication messages are priced meaningfully lower than Marketing across virtually every market Meta serves.
What’s Always Free
Free Windows Worth Designing Around
24-Hour Service Window
Once a customer messages you, you can reply with free-form messages and Utility templates within that window at no charge. Resets with every customer message.
1,000 Free Service Conversations
Businesses get 1,000 free conversations per month for Service-category messages.
72-Hour Click-to-WhatsApp Window
If someone starts a chat via a Meta ad or Facebook Page button, you get 72 hours of free messaging with them.
Designing your flows to get customers messaging first — via ads, QR codes, or a website widget — keeps more of your conversation volume inside these free windows.
Sending Limits
Based on Verification Status
How many people you can message in a 24-hour period depends on your Facebook Business Manager verification status.
| Status | Messaging Limit (per 24 hours) |
|---|---|
| Unverified | Up to 50 users |
| Verified | 250+ users |
| Verified — Tier 1 | 1,000 users |
| Verified — Tier 2 | 10,000 users |
| Verified — Tier 3 | 100,000 users |
| Verified — Tier 4 | Unlimited |
Sparrow handles the embedded signup and verification process for you, including guiding you through Facebook Business Manager verification to unlock higher tiers as you scale.
What Actually Drives Your Cost
Three Factors, Working Together
- 1
Your message mix
Heavy Marketing use costs more than a Utility/Authentication-weighted flow.
- 2
Recipient country
Meta prices by your customer’s number, not your business location.
- 3
Monthly volume
Utility and Authentication messages get progressively better rates as volume grows, through Meta’s tiered pricing.
Available in Nepal
Billed in Rupees, Handled End to End
Sparrow SMS handles your Meta billing relationship directly — invoicing in NPR, with Meta’s country-based rate adjustments applied automatically as they update (Meta revises rates up to four times a year, every quarter). No need to track a foreign rate card or estimate costs against a currency you don’t invoice in.
See more on WhatsApp Business API in Nepal →Why We Don’t Publish a Flat Rate Card
Because It Would Be Wrong Within a Few Months
Meta can adjust country-level rates up to four times a year, and your actual cost depends on your plan tier, message mix, team size, and your customers’ countries — all at once. A single number on a page can’t reflect that honestly. What we can do is give you a real quote in minutes once we know your actual usage.
FAQ
Common Pricing Questions
No — but replying to customers who message you first is largely free, including 1,000 free Service-category conversations per month.
The full Engagement Platform (Basic/Pro) gives you a dashboard, live chat, chatbot builder, and analytics out of the box. The Broadcast & Conversation API is a leaner, developer-first option for teams building their own interface on top of the same underlying WhatsApp Business API.
Yes — your Sparrow plan fee covers the dashboard, automation, and support, and is separate from Meta’s own per-message charges. We’ll walk you through both clearly in your quote.
Meta can update country-level rates up to four times a year, on a fixed quarterly schedule (January, April, July, October). This page is reviewed and re-verified on the same cadence.
Ready to See What This Costs for Your Business?
Tell us your team size, message volume, and the countries you’re messaging — we’ll match you to the right plan and give you a real quote.
Get a Custom Quote